Do you have well-seasoned, experienced executives at the top of your company? Great! But what about those employees at the bottom of your 'bottle'? Have you looked into the unique expertise that these younger, entry-level employees posses?
You need to differentiate yourself from your competitors; you already have revolutionary, innovative products and services, but you need to let your customers know. Excessive marketing and advertising budgets spent on print and television commercials are a thing of the past; if you still rely solely on this, you will soon be left in the dust. Social media marketing allows you to reach your customers on a whole new level, in a much more efficient and cost effective way. Social media (Twitter, Facebook, LinkedIn, Google+, blogs) allows you to reach a greater amount of consumers with much less effort. I bet that some of your competitors are already well-engaged in social media, defining themselves as in-the-know, credible and dependable resources for consumers.
To stay in the game, you must adapt to using social media as a significant part of your new marketing strategy. How do you tap into these new resources, when your entire staff is accustomed to the old ways? You need new, fresh thinkers to get your staff acclimated to the new way of marketing. You will need to utilize resources which have not been considered so valuable in the past – the new, young talent.
A great quote from Ralph Waldo Emerson, “There are always two parties, the party of the past and the party of the future; the establishment and the movement”. The past serves as a foundation, but it is forward and revolutionary thinking that will truly ensure that your company has a place in the future.
There is valuable young talent at the bottom of your bottle, make sure to create room for them at the top. What are you doing to be sure that you do not become victim of the bottleneck?
"Strategy as Revolution" by Gary Hamel
Connect with me on Facebook, LinkedIn, Google+ and Twitter